Presenting Price
& Closing
PRESENTING PRICE and SELECTING THE BEST OPTION
Now before I show you some of the most popular options, Let’s do a quick comparison.
(next slide #29) 🙂
Most people have never shopped for high-quality knives.
When it comes to kitchen products, it’s like anything else; there’s a wide range of quality and prices.
We don’t compare CUTCO to a cheap set of knives at Walmart or Target.
We do compare it to a high quality German brand called Wusthöf Ikon.
This is one of the most popular, high-quality brands you can find in stores.
It’s available at places like Williams-Sonoma and Macy’s.
Wüsthof has a good reputation for craftsmanship, quality steel, and initial sharpness.
In the video earlier, this is the one that was used for the cutting comparison.
The set in this picture is about the same size as the CUTCO BASIC Set.
As you can see, the suggested price for this Wüsthof set is $3435 (three thousand four hundred and thirty five dollars). Usually, you can find it on sale for about $2000 (two thousand dollars). There are some major differences between this brand and CUTCO:
Wüsthof has mostly straight edges & they recommend using a honing steel before each use.
Also, they recommend a professional sharpening once or twice a year.
They are not recommended for the dishwasher and the warranty only covers defects.
In comparison, CUTCO has your unique wedge-lock handle, exclusive Double-D® recessed edge, a highly durable and sanitary handle material and we have our 4-Part Forever Guarantee including our Free Sharpening.
CUTCO owners will tell you that it’s ten times better than any knives they’ve ever used. Just considering the guarantee and unique features, most people would agree that CUTCO is at least twice as good as Wüsthof.
When something offers twice the quality and twice the value, you would expect it to be at least twice the price. At twice the price you’re talking over $4000 for a set of CUTCO.
(next slide #30) 🙂
Here are the three main sets again. This small set is called the Homemaker set and it comes with the 10 basic tools for safety and efficiency.
(next slide #31) 🙂
This slide shows what is in the sets.
And you can see here in the top left corner the two options.
Ms. _________, If you were considering a set of CUTCO, would you prefer the set without the table knives or with the table knives?”
OK, good. 🙂
The great thing is that it doesn’t cost $4000 (four thousand dollars).
In fact, it doesn’t even cost as much as Wüsthof price of $3435 (three thousand four hundred and thirty five dollars).
(AT THIS POINT, ONLY QUOTE THE PRICE FOR THE SET THEY CHOOSE) The Homemaker+8 Set is only $1,549 (fifteen-fourty-nine) paid in full, plus tax. But most of our customers take advantage of our 5-month, interest-free easy pay option which is only $313 today plus tax.
(OR, if they choose no table knife option)
(The Basic Homemaker Set is only $1,225 (twelve-twenty-five) plus tax. But most of our customers take advantage of our 5-month, interest-free easy pay option which is only $248 today plus tax.)
BUY NOW BONUS:
We have a special bonus called the BUY NOW BONUS - This means if you decide to get it today, I can give you a pair of the Shears OR an Entertainer Pack for free.
Which would you use more, the Shears or the Entertainer Pack?
Mrs./ Mr.__________, I wouldn’t be doing my job if I didn’t ask you ...
Would you like to try out this Homemaker Set today and let me give you the ___________________ for FREE?
(Smile 😁, be completely quiet 🤫 and wait for answer😇😎.)
If Yes: Congratulations! You’re going to love your CUTCO!
By the way, if you entertain much or host big family occasions you might like one of our bigger sets better. Do you want to see the two bigger options that can come with steak knives?
(If yes) (Click Here)
(If no) 😊 (Submit the order and go to Customer Feedback and INTRODUCTIONS)
If No: No problem. 😊 If you don’t mind me asking, what is it about this set you’re unsure of? 😊
To keep from being pushy - DON'T RUSH. IMPORTANT TO GO SLOW, and LISTEN.
Listen closely to their reply and find the answer below that best fits:
HANDLING KNEE-JERK REACTIONS
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Too Much Money/Can’t Afford it: I completely understand. $1,549 is a lot all at once. That’s why most of our customers split it up over 5 months, interest free. It would only be $313 per month plus tax. How does that sound?
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I Need to Think About it: I completely understand. $1,549 is a lot of money to be impulsive. That’s why most customers take advantage of the 15-day trial. If you don’t love it after a few weeks, we'll take anything back that you are not using and you only pay for what you keep. On the 5-month plan, you can try it out for only $313 today plus tax. How does that sound?
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Need to Talk to Spouse: I completely understand. That’s why most customers use the 15-day trial to make sure he/she can really see the value. If he/she doesn’t love it, we'll take anything back that you are not using and you only pay for what you keep. On the 5-month plan, you can try it out for only $313 plus tax today. How does that sound?
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Too Many Knives: I completely understand. At first, 10 tools may seem like a lot. After a couple of weeks, if there is a piece or a few pieces you’re still unsure of, we'll take anything back that you are not using and you only pay for what you keep. On the 5-month plan, you can try it out for only $313 plus tax today. How does that sound?
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Can I buy pieces?: Of course! However, our sets are discounted, they’re safer, and you get free bonuses. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can customize whatever you want!
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I definitely want to buy later: OK, That's great. We will definitely take care of you whenever you are ready. I'll call my manager tell him/her that. Maybe he/she will be able to make a special offer.
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If your customer REALLY LIKES the Homemaker+8 but is on the edge or wants to wait, CALL FOR current special offer for friends and family.
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(If necessary, drop down to smaller set.)
“______________, you don’t have to get anything today, but I do need to get the practice going through the last few slides of the demo."
"Feel free to say NO as many times you want, it won't hurt my feelings. But when you see something that you like, please let me know."
"Let’s skip the NEXT TWO SLIDES and look at your Galley + 6. It’s one of our most popular options if the Homemaker set is just a little too much."
(SKIP THE NEXT 2 slides and go to SLIDE 34)
DROPPING DOWN
Next is your GALLEY SET...
It’s a perfect starter set and it’ll take care of all your needs... (Explain pieces in set)
As you can see... it has the Paring Knife for the air, Trimmer for small stuff, Spatula for sandwiches, a meat knife, a serving piece, a veggie chopper, and a bread knife. And it still comes with 6 Table Knives.
It’s a few less knives for a lot less money! Instead of paying $1,549 for the Homemaker Set...
The Galley+6 Set is only $1,116 (eleven-sixteen) plus tax or $226 per month for 5 months.
(Have customer write down amounts)
(If customer prefers the "No-table-knife-option :
The Basic Galley is only $859 (eight-fifty-nine) or $175 per month for 5 months.
BUY NOW BONUS: If you get this set today, I can still include the (Shears or Entertainer Pack) for free!
Ask for the Order: Is that something you’d like to get today?
If Yes: Congratulations! You’re going to love CUTCO!
😊 (Submit the order and go to Customer Feedback and INTRODUCTIONS)
🤫 (If customer is on the edge, feel free to call office for a deal)
Can I buy pieces?: Of course! However, our sets are discounted, they’re safer, and you get free bonuses. If you don’t mind, I’ll show you our sets and if none of them appeal to you, we can customize whatever you want!
If still No: No problem! These next options are a super cool way to start your CUTCO collection. On the next slide we have some starter sets in blocks. (Slide 35)
STARTER SETS (GO SLOW for clarity)
There are FOUR great Starter Sets. (Slide 35)
Step 1: First there are two starter sets in Blocks - the Essentials + 5 and the Studio + 4
You can see here that the Essential Set has the Chef Knife, Petite Carver, the Turning Fork, the Spatula Spreader, and a Paring Knife.
The Studio Set has the Petite Carver, Spatula Spreader, Trimmer and Paring Knife.
(Slide 36) The next slide has the All Knife Set and Kitchenette Set
These two sets come with a tray for safer storage in a drawer or on a wall, and they're perfect for smaller kitchens!
Step 2: Out of these 4 starter sets, which one set do you like the best?
Step 3: That set is only _(see chart)_ in full or _(see chart)_ before tax per month for 5 months, and I can still give you the Super Shears or a gadget as a BUY NOW BONUS.
(Have customer write down prices for the set they like.)
Step 4: Is that something you'd like to get today? (SMILE AND NOD)
If yes: Congratulations! You’re going to love CUTCO!
😊 (Submit the order and go to Customer Feedback and INTRODUCTIONS)
If No: OK, great. This is the part where I need the most practice. A lot of CUTCO customer start by customizing their own set!
On this next slide you'll see all the items in the complete set.
(next slide #37) 🙂
Mrs. _________, This is called the "Pick Five."
Let’s make a list of your 5 favorite tools you see yourself using the most. (not including Shears or Table Knives)
🤫 (Ask customer to write down their 5 favorite pieces then YOU write them down in your notebook)
OK, now given the choice between the Shears, which retail for $136 or the 4 pc. Table knife set, which would you choose?
🤫 (Let them pick - YOU write down their choice)
OK - Let me call my team leader and see what the special would be on that.
🤫 (Over $400 can do a 5-Pay, Over $200 can do a 3-Pay, Over $70 can do a 2-Pay)
Okay I'm ready with the price for you. You can jot this down.
The total value of everything, including your Buy Now Bonus is: ___________
But because of the special, the amount comes to only: ___________
On a 5-pay investment plan, that’s only: ___________
Would you like to go ahead and get this custom set today?
If yes: Congratulations! You’re going to love CUTCO! 🤫
😊 (Submit the order and go to Customer Feedback and INTRODUCTIONS)
If no: OK. There's one more special. It's pretty simple "buy three - get one free"
It's a great way to get started with your CUTCO set.
Out of the FIVE on your list, which ONE knife would you use the least?”
OK, give me one minute to calculate that new price...
(Use orders app to calculate new price)
OK, Mrs._____, for the (individually say the name the 4 knives) that’s only ______ in full or _______ for ____ payments. Does that sound better for you?
If yes: Congratulations! You’re going to love CUTCO! 🤫
😊 (Submit the order and go to Customer Feedback and INTRODUCTIONS)
If no: "Mrs. _____, which are your two favorites? 🤫 (In the orders app, find the price of the two favorites)
On the two-part plan, this would be only _________ today and once more next month, and I'd be able to give you a free PEELER. Wanna start with that and just add more CUTCO later?
If yes: Congratulations! You’re going to love CUTCO!
😊 (Submit the order and go to Customer Feedback and INTRODUCTIONS)
(If no but they definitely want to buy something later always help them get at least ONE item to reserve the BUY NOW BONUS - see below.)
😊 (Submit the order and go to Customer Feedback and INTRODUCTIONS)
(RESERVE YOUR BUY NOW BONUS)
(next slide #38) 🙂
Mrs. _____, as long as you get at least something today my office will allow me to throw in free stuff when you upgrade later. It’s called reserving the Buy-Now-Bonus.
Which is your #1 favorite tool that would use the most?
Get price - break it into 2 payments & then also divide by 30 days.
Ex: Trimmer = $81 (plus tax & admin fee) is roughly $45 per month or about $1.50 per day, which is about a Large McDonalds coffee.
That is only $____ which is only ______ per month on a 2-pay plan.
Would you like to start your CUTCO set with that tool today?
*You can put any order over $70 retail price on a 2-pay. Recommend a DD-Edge® to start with.
If yes: Congratulations! You’re going to love CUTCO!
😊 (Submit the order and go to Customer Feedback and INTRODUCTIONS)
(next slide #39) 🙂
- Now CLICK HERE for the script for showing Partner Products, Cookware, Flatware, Gardening Tools and Gifts.